Constant AI observation
Having previously been focussed on BOB loss in retail, Checkpoint Technologies, wanted to develop a new brand identity and logo to reflect the wealth of new services they now delivered powered by AI for this sector. Our solution was built around the angle brackets synonymous with programming. In the main logo they contain a 0 to form the eye symbol and expand to include the range of icons we designed to communicate the different services. The website concept was to make the user feel the site is alert to them in each section. Icons and graphics animate as they scroll into view and on launch the cursor movements are tracked in the hero section.