Innovative AI retail services

Having previously focussed on BOB loss in US retail, Checkpoint Technologies wanted to develop a brand identity and logo to reflect their wealth of new services powered by AI for this sector. Our solution was developed around the angle brackets synonymous with programming. In the main logo, the brackets contain a zero forming the eye symbol, and expand to include the range of icons designed to communicate the different services provided. The website design was conceived to give the user a sense of the site being responsive and alert to them in each section. Icons and graphics animate as they scroll into view and on launch for the desktop version, the cursor movements are tracked in the hero section. The result was a successful pivot and rebrand that positioned the business as an AI-first company delivering modern observation and analysis solutions for the retail sector.