Waterstones year book boxes campaign

A national direct marketing brochure campaign to UK schools for Waterstones. Working within the Waterstones brand guidelines, the brochure was designed to unfold into a poster showcasing curated school year book boxes, each selected by an expert panel. Each year group was categorised into fiction, plays, non-fiction, and poetry. The campaign achieved remarkable success in sales as well as generating interest in the featured books and authors.